For Shopify stores selling flooring, tile, LVP and hardwood
Price It by the Square Foot. Sell It by the Carton.
Your floor is $1.99 a square foot. The carton is $47.30 and covers 23.76 of them.
Show the carton price and you lose the shopper comparing you on square feet. Show the square foot price and they try to buy five.
Appify shows both, and sells the right amount. It takes the room. Adds the waste for the layout they picked. Divides by that product’s real coverage. Rounds up to whole cartons. Change the floor and every number moves with it.
14-day free trial. Free on Shopify Partner dev stores.
Why the search took this long
Why Square Feet Don’t Turn Into Cartons
Flooring breaks a normal options app in four specific places. If your search has taken this long, it stalled on one of them.
Two prices for one product
You need $1.99 per square foot on the card, because that’s what shoppers compare. You need $47.30 per carton in the cart, because that’s what ships. Most apps make you pick one. Pick the carton and you look expensive. Pick the square foot and someone orders five.
Waste, then divide, then round up
Add 10% to a 300 square foot room, divide by 23.76, and you need 14 cartons. Round first and add the waste after and you get a different answer. It’s three steps in a fixed order, and it’s a formula, not an add-on.
Coverage changes with the product
One carton covers 23.76 square feet. The tile next to it covers 10.33. Same room, wildly different carton count. The divisor has to come from the product, not from a setting you typed once.
Half a carton doesn’t ship
Half a carton isn’t a thing you can ship, so every order rounds up. Round down by one and the job ships with 8 square feet of margin instead of 32, so the first bad cut ends the install, with the dye lot three months gone. Round up by four and you’re paying return freight on $189 of floor. Neither one ever shows up in a report as a pricing bug.
What the reports don’t show
The Orders You Never Knew You Lost
None of these turn up in a report. The customer never complains, they just don’t come back.
The shopper who compared you on the wrong number
Your product card says $47.30. The shop they checked next says $1.99. Same floor, same quality, and yours looked more than twenty times the price for the four seconds they spent looking.
→ Show the square foot price and the carton price togetherThe customer who ordered five square feet
The page took a square foot price and a quantity box, so they typed 5. Now someone has to email them, explain cartons, and rebuild the order by hand before it can ship.
→ The cart takes cartons, the page shows square feetThe one carton they were short
They ordered exactly 300 square feet for a 300 square foot room. Nothing was left for cuts. The reorder came from a different run and the shade doesn’t match, so now it’s your problem.
→ Waste is added before the count, so short orders don’t leave the pageThe room they never measured
They wanted the floor but had no idea how much. There was nowhere on the page to work it out, so they left to find a calculator and never came back to buy.
→ Room dimensions or total area, whichever they already knowThe freight you ate on a return
They over-ordered by four cartons. That’s $189 of floor on a return label, a restocking fee you’d rather not charge, and a customer who blames you for a number they picked themselves.
→ The count comes from their room, not from a guessThe upsell nobody was asked for
Underlayment, transitions, trim. Every floating floor needs them and every one of those orders went out without them, because the page had nowhere to ask.
→ Add-ons that appear only for the floors that need themYou can’t fix what nothing reports.
What Lands on the Order
Not a square footage in a notes field. Everything the warehouse needs to pick it and everything you need to reorder it.
Reorder and cart recovery
Buying It Again Shouldn’t Mean Building It Again
A second room. A rental unit. A repair after a leak. Every one of those needs the same floor from the same run, and by then the dye lot is three months gone. Right now that’s an email thread. It should be one tap.
It All Comes Back With It
Would you rather just go and use it?
Our Shopify demo store runs a real flooring calculator. Enter a room, change the overage, watch the carton count step. Nothing to install and no signup.
Built for hard surface sellers
Everything a Flooring Store Has to Get Right
Each one of these exists because selling by the carton breaks in a specific way.
Price the Room, Sell the Carton
Ask Everything the Job Needs
Runs Inside Your Floor Catalogue
14-day free trial with every feature turned on. From $39/month after.
Real People Who Have Built These Setups
Ask a question during the trial and you’ll get an answer while you’re still sitting in front of the problem.
Four questions that rule out an app in two minutes
Ask these before you install the next one, Appify included. They’re the four things a listing almost never tells you.
- Can it show a square foot price and still sell whole cartons? Both numbers on one product, because shoppers compare on one and you ship the other.
- Does waste go on the area before the rounding? Add it after and you get a different carton count. The order of the three steps is the whole calculation.
- Does coverage come from the product? A 23.76 carton and a 10.33 carton have to share one calculator, or you are building a page per floor.
- Can it attach underlayment and trim to the same order? Priced by the roll and by the piece, on the line item they belong to.
Four yeses is rare. Run them on the calculator at the top of this page before you run them on us.
You Might Be Wondering
“This sounds technical. I don't write formulas.”
Most merchants here don’t. You describe how you quote a floor in plain language and the AI-assisted setup builds it, or you start from a template and change the coverage and the rates. Support will build the awkward one with you during the trial.
“My coverage is different for every product.”
That’s the normal case, and it’s why coverage is read from the product rather than set once in the app. A 23.76 carton and a 10.33 carton work from the same calculator.
“I sell carpet as well.”
Roll goods work differently. Carpet is linear feet off a twelve foot roll with a minimum cut, not cartons, so it needs a calculator of its own. The engine handles both, they’re just two setups.
“I already have an options app.”
Most do, and for options they work. The question is whether yours can add waste to an area, divide by a coverage that changes per product, and round up to whole cartons. If any of that is happening in a spreadsheet, that’s the part this replaces.
“Will this slow my product pages down?”
No. Options load with the page and add to cart natively, without a separate cart flow or a third-party checkout.
“How do I know it fits my products before installing?”
Go and use it. Our Shopify demo store runs a real flooring calculator, so you can size a room and watch the carton count as a customer would, before you install anything.
What You Get
Every feature is on every plan. Nothing is held back for a higher tier.
- Coverage pricing: area, waste factor, carton rounding and volume breaks
- Advanced pricing: formulas with logic, math and rounding functions, 1D and 2D tables, variables, rules, named fees
- Conditional logic, so underlayment appears only for the floors that need it
- Dimension or total area entry, whichever the customer already has
- Add-ons priced by piece, roll or linear foot on the same line item
- Reorder past orders and restore abandoned carts with the configuration intact
- Calculators on any page, not only product pages
- Native add to cart, no variant clutter, Shopify Markets and 10 languages
From $39 / month
The subscription scales with how much you use the calculators. Monthly AI credits are included, with an overage charge only if you go past them.
Or try it live first if you’d rather see it working before you install.
Room Measurement In, Whole Cartons Out
Not the simple one. The one with the herringbone waste factor.
The one where the coverage is different.
The one where they came back a carton short.
If it can’t handle that one, you’ll know inside a week and you won’t have paid anything.
14-day free trial. Free on Partner dev stores. Ask us to build your hardest product with you.
Frequently Asked Questions
Can I show a price per square foot but sell by the box?
Yes. That’s the core of it. The page can show your square foot price where shoppers compare, while the cart takes whole cartons at the carton price.
How does the waste factor work?
The percentage is applied to the area first, then the result is divided by the coverage and rounded up to whole cartons. The order matters: rounding before adding waste gives a different carton count.
Can different layouts carry different waste?
Yes. Straight, diagonal and herringbone can each carry their own percentage, so the customer picking a pattern changes how much material the job needs.
What if every product has a different coverage?
That’s expected. Square feet per carton is read from the product, so one calculator serves a 23.76 carton and a 10.33 carton without a separate build.
Can customers enter a total area instead of room dimensions?
Yes. A toggle switches between room dimensions and a total square footage, and the field they don’t need stays hidden.
Can I add underlayment and transition strips?
Yes. Add-ons can be priced per roll, per piece or per linear foot, and conditional rules can show underlayment only for floating floors.
Does it round up to whole boxes automatically?
Yes. Cartons are whole or they don’t ship, so the rounding is part of the calculation rather than something your team corrects afterwards.
Does this create extra variants in my store?
No. Options and pricing live outside the variant system, so no room size ever becomes another SKU.
Can I stop orders that are too small to be worth shipping?
Yes. Minimum charges and blocked ranges can stop an order on the page rather than at dispatch.
Do I need to know how to write formulas?
No. Describe your pricing in plain language and the AI-assisted setup writes it, or start from a template and change the numbers.
Can I edit without customers seeing a broken page?
Yes. Work in draft and publish when you’re ready. Every publish saves a version and you can restore an older one at any time.
What does it cost?
From $39 per month, with a 14-day free trial. The subscription scales with how much you use the calculators, and monthly AI credits are included, with an overage charge only if you go past them. Shopify Partner development stores are free.